Traditional Advertising Strategies Move Aside

Social Media provides a great deal of opportunities and advantages for every type of business. For example, singer Shawn Mendes began his singer career on Vine covering songs. By the time he had 300,000 followers multiple record labels were reaching out. He has now gone on to release three studio albums. Regardless if it is your personal brand, small business or large business social media is a vital tool for success in 2019.

Today traditional advertising strategies aren’t enough with the increased use of the Internet. Social media allows for tremendous outreach. Social media refers to websites and applications that are designed to allow people to share content and connect with others.  The interactive dialogue can occur between individuals, organizations, and communities. 

Social media offers many benefits for personal brands and businesses, as it allows them to reach their current customers and gain the attention of potential customers. Social media sites also supply analytics about your customers habits.  Sites like LinkedIn, Facebook, Instagram and many more allow you to create targeted ads to potential customers. For example, you can target ads towards certain age groups, locations and much more.

Social media is all about getting targeted people to buy or interact with your page or profile. Using social media tools provides a very inexpensive way to reach a global audience. It is important to follow social media best practices like continuous sharing, posting during top engagement times, adding humor, etc.

Keep in mind each social media platform is different. Selecting the right social media platform is a very important part of your strategic marketing plan. First look at the top social media sties in 2019:

· Facebook · Instagram · Twitter · LinkedIn · Snapchat · Tumblr · Pinterest

Each platform appeals to a different demographic. If your business is looking to share images based on projects or products you should consider Instagram. Instagram focuses on images and short video clips. Understanding the different social media platforms and their advantages is the perfect start to beginning your social media strategy.

For more information or to begin your Social Media Strategy contact us today!